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Gruffox - About Us

We, as a team, do not only offer our customers textile products, we prefer to offer them a lifestyle that reflects our brand identity. We want our customers to feel and reflect the cool stance that we have adopted for our products - every piece and design consist of high quality and rich detail.

Gruff owes its creation and inspiration from the raw, rebellious and stylish expression of street fashion. Gruff is an Istanbul based brand which began to develop on mid of 2014 and officialy formed in 2015. First summer collection "Chapter One" consist of 11 unique and unisex designs. The sharp and delicate simplicity of black & white was mainly used in this special debut collection. Gruff, who wants to make a difference with its design, product presentation and posture, is pleased to offer all of these elements combined with pure excitement. Our brand keeps expanding the range of products and continue to draw inspiration from you and your lifestyles to create new ideas.

Gruff products are available for purchase through its official website and selected top e-commerce retailers.
Gruff Blog follows the artistic and cultural events of the city closely; also aims to be a valuable guide and must-read source for city life.

Gruffox - About Us